Wella Professionals ULTIMATE COLOR BLONDE Purple Shampoo (250 ml) Anti-Brass Care for Blonde and Highlighted Hair – Neutralises Yellow Tones, Hydrates and Protects with Charcoal and B5

• BRASS NEUTRALISATION: The violet pigments and activated charcoal target unwanted yellow tones in just 5 minutes, revealing visibly cooler, brighter blonde and highlighted hair from the first wash
• 3-IN-1 ACTION: Tones, moisturises and conditions in one step, keeping blonde hair soft, smooth, manageable and easy to detangle without the dryness often associated with traditional purple shampoo
• ADVANCED TECHNOLOGY: Glycine, Metal Purifier and Pro-Vitamin B5 help protect the hair fibre from damage, detoxify metal residues and retain moisture from root to tip for healthier-looking blonde hair
• ACTIVATED CHARCOAL: Helps remove impurities and environmental build-up from blonde hair, leaving it refreshed, purified, clean and visibly more radiant with every wash
• MAKE YOUR HAIR MORE YOU: For natural, coloured, highlighted and grey blonde hair, helping maintain salon-fresh cool tones and colour vibrancy and prevent brassiness from returning

Wella Professionals Ultimate Color Blonde Purple Shampoo is an anti-brass colour care shampoo for natural, coloured, highlighted and grey blonde hair. With its formula containing violet pigments and activated charcoal, it helps neutralise unwanted yellow tones in just 5 minutes, leaving blonde hair looking cooler, brighter and more radiant. This 3-in-1 purple shampoo tones, moisturises and conditions in one step to help hair feel soft, smooth and manageable. Glycine, Metal Purifier and Pro-Vitamin B5 help protect the hair fibre, remove metal residues and retain essential moisture, while activated charcoal helps lift impurities and environmental build-up. Use regularly to maintain colour vibrancy, support a salon-fresh blonde finish and help prevent brassiness from returning, all while avoiding the dry feel often associated with traditional purple shampoo.

Ingredients

Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Glycol Distearate, Parfum/Fragrance, Sodium Chloride, Panthenol, Sodium Benzoate, Citric Acid, Charcoal Powder, Glycine, Propanediol, Acid Violet 43, Trisodium Ethylenediamine Disuccinate, EDTA, Glyceryl Oleate, Polyglyceryl-10 Laurate, Polyquaternium-6, Malic Acid, Tetramethyl Acetyloctahydronaphthalenes, Linalool, Limonene, Hydroxycitronellal, Histidine, Vanillin, Linalyl Acetate, Coumarin, Oleic Acid, Squalane, Dehydroacetic Acid, Pentylene Glycol, Xanthan Gum, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Citrate, Sodium Xylenesulfonate.

Safety Warning

Read and follow the instructions on the package. Apply to wet hair and rinse thoroughly with water. Avoid contact with eyes. Keep out of reach of children.