Sony Alpha 7 III | Full-Frame Mirrorless Camera with Sony 28-70 mm f/3.5-5.6 Zoom Lens ( Fast 0.02s AF, 5-axis in-body optical image stabilisation, 4K HLG, Large Battery Capacity )

 .
• .
• RESPONSIVE AUTOFOCUS: rely on Real Time tracking and Eye AF (human/animal) to keep your subject sharp in any situation.
• BREATHTAKING IMAGE QUALITY: 24 Mp full frame sensor paired with high ISO capabilities to deliver outstanding images even in low light.
• PROFESSIONAL VIDEOMAKING: Full-pixel readout with no pixel binning for high-resolution 4K HDR movie recording.
• STEADY SHOOTING: 5-axis optical image stabilisation for stills and movies to compensate camera shakes.
• IDEAL FOR: advanced users who want a compact everyday lens.

Back-illuminated 24.2MP full-frame sensor – The 35mm full-frame Exmor R CMOS image sensor features 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster12 data readout speed is achieved through copper wires and front-end LSI. Entirely enhanced image processing system – A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement in image quality. Wider, faster, more steadfast AF performance – An evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. Focal-plane phase-detection AF supports A-mount lenses – Phase-detection AF can operate even when an A-mount lens18 is mounted to the α7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking.

---

From the manufacturer

α7 III

Perfection for all. Everything you need.

Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

1. 

   Faithful colour reproduction

   Colour reproduction performance dramatically enhanced for natural, faithful-to-reality colours.

2. 

   Subtle gradation from shadow to highlight

   Dynamic range of up to approx. 15 stops thanks to a revamped CMOS sensor and image processor.

3. 

   Reduced noise in high-resolution images

   Forget about noise and image deterioration thanks to up to 1.5-stop improvement in image quality.

4. 

   Newly developed sensor, evolved image processor

   The answer to various shooting needs with high-quality imaging capabilities.

5. 

   Steadier shots with 5-axis stabilisation

   The system compensates five types of camera shake with a wide range of lenses.

1Accurate colour2Wide dynamic range3Less noise, more details4Latest technology 55-axis stabilisation 4D FOCUS — AF performance evolves

Capture unpredictably moving subjects such as dancers, boxers or wild animals

• Stunning wide coverage: 693 phase-detection AF points covering approx. 93% of image area & 425 densely positioned contrast-detection AF points.
• Fast AF speed: focal-plane phase-detection AF for excellent speed and tracking & high-precision contrast-detection AF allow to capture fast-moving subjects in razor-sharp images.
• Steadfast tracking: Faster image sensor readout allows the tracking of complex subject motion with great precision, allowing you to capture decisive moments.

Tough magnesium alloy chassis & comfortable grip

Light, high-rigidity magnesium alloy top cover, front cover & internal frame make the body very durable. Improved “feel” & grip of the camera with a large-aperture lens attached.

” data-position=”triggerHorizontal” />AF-ON button & Multi-selector

An AF-ON button activates autofocus so you can time an instant shutter release without a half-press focus sequence. A multi-selector lets you shift focus points to shoot moving subjects easily.

” data-position=”triggerHorizontal” />2 media slots, UHS-II support & Long battery life

Dual media slots allow to simultaneously relay record, separate RAW/JPEG data and stills/movies, and copy data between cards. NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50.

” data-position=”triggerHorizontal” />

1. 

   Eye AF revolutionises portraiture

   Impressive eye detection & tracking, even when backlit, looking down or face is partially hidden.

2. 

   Capture decisive moments with continuous shooting

   Shoot in a continuous burst at up to 10 fps — or 8 fps for live-view shooting — with AF/AE tracking.

3. 

   Anti-flicker shooting

   Minimise possible exposure and colour inconsistency when artificial lighting flicker is detected.

4. 

   More realistic, expressive movies

   Recording stunning 4K movies through 2.4-times higher oversampling & with outstanding fast hybrid AF

1Eye AF and AF-C mode2Fast continuous shooting3Anti-flicker shooting4Superb 4K HDR movies

Which camera is best for you?

	ILCE7M3	ILCE7RM2	ILCE7M2	ILCE7
IMAGE SENSOR	24.2MP, Full-frame, Exmor R	42.4MP, Full-frame, Exmor R	24.3MP, Full-frame, Exmor	24.3MP, Full-frame, Exmor
ISO SENSITIVITY	ISO 100-51200	ISO 100-25600	ISO 100-25600	ISO 100-25600
STABILISATION	Img sensor-shift, 5 axis comp.	Img sensor-shift, 5 axis comp.	Img sensor-shift, 5 axis comp.	With OSS Lens
CONTINUOUS SHOOTING	10 fps	5 fps	5 fps	5 fps
AUTO FOCUS	Improved Fast Hybrid AF	Improved Fast Hybrid AF	Fast Hybrid AF	Fast Hybrid AF
EYE AF	Yes + AF Continuous	Yes + AF Continuous	Yes, AF Single Shot	Yes, AF Single Shot
SILENT SHOOTING	✔	✔	✘	✘
SHUTTER SPEED	Max. 1/8000	Max. 1/8000	Max. 1/8000	Max. 1/8000
VIDEO	4K, XAVCS, S-log2, S-log3, HLG	4K, XAVC S, S-log2	Full HD, XAVC S, S-log2	Full HD, AVCHD
VIEW FINDER	2.36 million XGA OLED, 0.78x	2.36 million XGA OLED, 0.78x	2.36 million XGA OLED, 0.71x	2.36 million XGA OLED, 0.71x
MONITOR	3.0″ tiltable LCD touch screen	3.0″ LCD, tiltable	3.0″ LCD, tiltable	3.0″ LCD, tiltable
MEMORY CARD SLOT	Dual slot: SD/UHS-II and SD/MS	Single slot (SD/MS)	Single slot (SD/MS)	Single slot (SD/MS)